#3 of 3: Quinte Business Achievement Award Film: “Both grateful and excited…”
Resilience. Optimism. Balance: In the recent screening of his QBAA Award film, Brandon O’Quinn reflects on the journey of being a young entrepreneur in the Bay of Quinte region.
10+1 Ways to Use Your Brand Story Film to Engage More People
Here's 10+1 great ideas – straight from my best clients – for how you can share your Brand Story film
Is word-of-mouth a thing of the past? Maybe it’s just evolving
The advent of online reviews seemed to spell the end for deeper client advocacy. “I know a guy…” has been bumped aside in favour of Google reviews. But is there room for both? In a sea of anonymous and suspiciously generalized praise, local businesses are innovating new ways to incorporate local voices into their feedback.
"Move that Van!" Experience the behind-the-scenes excitement on the road to a refreshing new look for a local brand
Early in the process, Jeff and Nate invited me to witness the unfolding of their re-branding narrative. It was a fairly open-ended assignment, but the challenge of creating a reality-tv style journal was too good to pass up.
Is Fun Truly Contagious? 😄
The often overlooked FUN side of storytelling is just as compelling
Multiply the Impact: Consider these three overlooked benefits of Brand Storytelling
Beyond the obvious, the benefits of Brand Storytelling add up to deeper connections
Stories About Us: The Quinte Business Achievement Award Films
When the lights dim and the screens at the 2024 Quinte West Achievement Awards Gala come alive with the work that’s been on my screen for the past several months, there is definitely a charge of adrenaline to be had.
Supplying Your Own Shots Can Make Your Film Amazing
As a professional forester, Alex Marcantonio was able to contribute a wide range of self-generated images and video to create an engaging Brand Story.
A Sampling of 7: This Year’s Local Films in Review
The challenge with identifying the most successful films of the year for a small company like mine is that popularity is measured differently than with mainstream media. Within the Lavender Lane media-verse, each project is bespoke. Some films are generally aimed at preserving precious family narratives while others are laser-focused on communicating an idea or concept that has an immediate application.
Launch Your Own Fall Series!
While Netflix, Crave and CBC are all gearing up for the annual ritual of dropping autumn TV series launches, some busy entrepreneurs are already taking the same approach to making a lasting impact.
Are “on-location” shoots worth the challenge?
The sizzle of actual location shooting is truly hard to replicate in a studio setting. Here are four of my favourite “locations” from shoots this year: