Is word-of-mouth a thing of the past? Maybe it’s just evolving
The advent of online reviews seemed to spell the end for deeper client advocacy. “I know a guy…” has been bumped aside in favour of Google reviews. But is there room for both? In a sea of anonymous and suspiciously generalized praise, local businesses are innovating new ways to incorporate local voices into their feedback.
Finding Her Voice: How One Woman’s Experiences Inform a Belleville Agency from Within
Julianne (Julie) Allen is a passionate advocate, educator, and former board member of CVNQuinte—an organization dedicated to ensuring that people receiving support have the power of choice. But Julie is not just an advocate in name; she is also a person who receives services from CVNQuinte, bringing a lived experience that informs her work and fuels her mission.
"Move that Van!" Experience the behind-the-scenes excitement on the road to a refreshing new look for a local brand
Early in the process, Jeff and Nate invited me to witness the unfolding of their re-branding narrative. It was a fairly open-ended assignment, but the challenge of creating a reality-tv style journal was too good to pass up.
Is Fun Truly Contagious? 😄
The often overlooked FUN side of storytelling is just as compelling