Insight Stories
Insight Stories use friendly client interviews to capture and share thoughtfully written stories of success.
Businesses and organizations gain genuine advocates and valuable insights to direct future growth.
Beyond Testimonials:
Insight Stories transform clients into advocates
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Ready-to-Use Written Stories
We capture client experiences through relaxed, arm’s-length conversational interviews — the kind that uncovers genuine praise and honest feedback. These conversations turn into ready-to-use stories for your web gallery, newsletters, social media or direct distribution.
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Actionable Insights
Every 6 interviews generates a private internal report identifying trends, wins, and opportunities to improve your client experience and profitability.
These reports can be customized to take your company’s mission and objectives into account. And the clients feel that all of their feedback is being genuinely received.
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Easy Affirmation
There are no lights, cameras, or pressure — just a friendly conversation (and maybe a photo, if they’re open to it). We represent your business with poise and deliver exceptional results to drive future growth. Business owners supply the contact information and we handle the arrangements.
Case Study:
Inspire Citizens
Inspire Citizens is an educational organization that helps international schools develop global competence, service learning, and sustainability by empowering students and educators to co-create project-based learning focused on compassionate action, community engagement, and future-focused skills like critical thinking, media literacy, and systems thinking. Their package of Insight Stories includes
➡ monthly interviews with collaborating educators and administrators
➡ 3 monthly written features with photographic images. These features explore the outcomes of Inspire Citizens collaborations. They offer insight and inspiration to tens of thousands of readers each month.
➡ distribution points include LinkedIn and direct mail, plus social media plus the “Vignettes” area of the Inspire Citizens website.
The Inspire Citizens leadership sees their investment in storytelling returned manyfold each year. This screenshot is from the “Vignettes” gallery which is searchable by topic, keyword and category.
“Success comes from listening to your customer.”
3 Questions to test if Insight Stories might be for you:
Waiting for the Google review?
✅ If it’s 5 ⭐️ that’s great.
❌ Reviews can also be a lightening rod for small moments of discontent. And a poor way to find out points for improvement.
Already collecting data via surveys?
✅ If people participate, surveys can be good for capturing quick quantitative data.
❌ Data collection can project a cool and impersonal impression of your business. It doesn’t extend relationships.
Press “4” if you agree.
Are your clients already advocates?
✅ In a perfect world, your clients advocate for your organization by sharing their success stories in genuine ways.
❌ Bad news still travels faster. And testimonial quotations are all too commonly faked.
Look for proven strengths in client-facing storytelling roles:
Christine McLean,
Economic Development Officer, City of Kawartha Lakes (formerly of Hastings County)
“Brian’s conversational approach makes it very easy. It’s like you’re having a conversation and you just get to tell your story.”
Jenn Barrett,
Resource Development & Communications Coordinator
at The Hastings and Prince Edward Learning Foundation
“Brian has an incredible ability to truly capture the heart of our work at the HPE Learning Foundation — telling meaningful stories in a way that feels authentic and impactful. ”
FAQs:
Are Insight Stories expensive?
Each one takes about 4 hours. It’s a skilled trade, so rates are about the same as hiring a good plumber.
Exact pricing depends on the frequency plan, which is scaled to suit specific outcomes and budget.
What frequency is best?
Monthly or bi-weekly plans deliver regular results to support direct mail campaigns or social media preferences.
Effective campaigns to match seasonal business cycles are also available.
How do we begin?
First, make list of a few clients you’d like to feature. And reach out to collaborate on a plan to start listening to your clients in this unique way.
