Is word-of-mouth a thing of the past? Maybe it’s just evolving
The advent of online reviews seemed to spell the end for deeper client advocacy. “I know a guy…” has been bumped aside in favour of Google reviews. But is there room for both? In a sea of anonymous and suspiciously generalized praise, local businesses are innovating new ways to incorporate local voices into their feedback.
"Move that Van!" Experience the behind-the-scenes excitement on the road to a refreshing new look for a local brand
Early in the process, Jeff and Nate invited me to witness the unfolding of their re-branding narrative. It was a fairly open-ended assignment, but the challenge of creating a reality-tv style journal was too good to pass up.